coachbuilding for Land Rover Defender

HERITAGE CUSTOMS MANUFACTURE

The Heritage Convertible embraces understated elegance and timeless detailing, staying true to the Defender’s roots.

We offer an unique possibility to built your dreamcar; Defender 90 Convertible, Defender 90 Baja and the Defender 130 Pickup.

Every example is hand-built by skilled artisans and tailored to the individual, offering countless possibilities for colour, materials and finish. Whether your taste leans toward modern performance or classic authenticity, both interpretations capture the essence of bespoke automotive art.

VALIANCE PICKUP

INDICATIVE PRICING

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VALIANCE CONVERTIBLE

INDICATIVE PRICING

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Defender 90 convertible

VALIANCE CONVERTIBLE

Designed and coachbuilt by Heritage Customs in the Netherlands, this unique convertible redefines the Defender’s iconic character. We combine the strength and capability of the modern Defender with the elegance and freedom of open-top motoring — something no other manufacturer in the world offers.

Every Cabriolet is built by hand, tailored to the client’s personal vision, and crafted to the highest standards of modern coachbuilding.

Our Cabriolet conversion transforms the Defender 90 into a beautifully proportioned open SUV. The soft-top roof system is engineered for everyday usability and durability in all weather conditions.

Key exterior features:

  • Fully engineered soft-top roof system
  • Reinforced body structure & bespoke roll-over protection
  • Coachbuilt rear deck with premium finishing
  • Heritage Customs design signature elements
  • Bespoke paint finishes (single tone or two-tone)
  • Heritage Customs forged or cast wheels
  • Semi electric roof; opening by lifting two handles and the rest goes automatically with the original panoramic roof button

Every Cabriolet interior is individually designed with the client. Using premium leathers, refined stitching patterns, and bespoke colourways, the cabin becomes a personal statement.

Interior highlights:

  • Full leather upholstery in colours & textures of your choice
  • Optional quilted patterns, perforation styles, and embossed details
  • Painted interior elements coordinated with the exterior colour
  • Heritage Customs custom steering wheel options
  • Interior “Lounge” and “Sport” themes available

Every Cabriolet is made to order.

You can personalize:

  • Exterior colour & gloss levels
  • Wheel designs & tyre setups
  • Soft-top colour & stitching
  • Leather grade, colour & pattern
  • Dashboard detailing & interior paint
  • Heritage Customs signature kits & accessories
Defender 130 pickup

VALIANCE PICKUP

Introducing the pinnacle of automotive craftsmanship – the coachbuilt Heritage Customs Pickup. Born from a legacy of excellence and designed in-house with meticulous attention to detail, this bespoke masterpiece is a true testament to the art of automotive customization that Heritage Customs is known for over the years.

Drawing inspiration from the iconic Heritage Customs Convertible, the coachbuilt Pickup embodies the same spirit of bespoke luxury and engineering performance while offering unmatched versatility and utility too. Every line is carefully sculpted to perfection, resulting in a design that seamlessly blends timeless Defender DNA with an unique twist of functionality.

Crafted by skilled artisans with years of expertise, each coachbuilt Pickup is a unique expression of its owner's individuality. From hand-selected materials to personalized touches, several aspects of the interior and exterior can be tailored to suit the most discerning tastes.

Every Pickup interior is individually designed with the client. Using premium leathers, refined stitching patterns, and bespoke colourways, the cabin becomes a personal statement.

Interior highlights:

  • Full leather upholstery in colours & textures of your choice
  • Optional quilted patterns, perforation styles, and embossed details
  • Painted interior elements coordinated with the exterior colour
  • Heritage Customs custom steering wheel options
  • Interior “Lounge” and “Sport” themes available

Every Pickup is made to order.

You can personalize:

  • Exterior colour & gloss levels
  • Wheel designs & tyre setups
  • Soft-top colour & stitching
  • Leather grade, colour & pattern
  • Dashboard detailing & interior paint
  • Heritage Customs signature kits & accessories

Quick Answers

Learn More

The Defender itself; sourcing and supply

GCC clients
We can help you purchasing the right car, which can be sold outside Europe. We provide this as a service.

US clients
Since the United States are strict for importing new cars, we have a joint venture with URBAN USA. This way you can order your convertible or pickup via them.

European clients
We can source Defender for you or you can bring your own if you like. We prefer sourcing it ourselves because we then can take complete control of the proces and mandatory steps for making registration possible.

The convertible and pickup will be delivered with a German registration and papers, Zulassungbescheinigung Teil 1 & 2. This is needed for registration in Europe.

Also we have a good network for import and transportation within Europe.

UK clients
We have facilities in both Europe and UK. We can help you sourcing the car and with the paperwork. Please get in touch.

European registration

We can source Defender for you or you can bring your own if you like. We prefer sourcing it ourselves because we then can take complete control of the proces and mandatory steps for making registration possible.

The convertible and pickup will be delivered with a TUV report and German registration/ papers, Zulassungbescheinigung Teil 1 & 2. This is needed for registration in Europe.

Also we have a good network for import and transportation within Europe.

How can I buy one?

By getting in touch we can set up an appointment to get a global idea of your style, sourcing the car and available slots. We will let you know which slot is available and it will take only a deposit of 9.5k to reserve your slot. 

After sending your details we will make an indicative quote and by accepting and transferring the deposit you will get an appointment with our team to get an idea of the personal wishes and wanna haves.

You will receive various concepts and ideas based on the conversations. The quote will be amended and finalized.

When the project starts we will invoice you 50% of the total cost and when completed the other 50%

In the meantime you will receive photos and videos of our team and you are always welcome to visit.

When the car is completed we will take it for a testdrive and will make a document for you with all the stages.

Also we help you with export procedures and or registration issues. Please get in touch.

How long does it take?

Approximately 2 to 3 months from beginning to end.

How much is the conversion cost?

It is always subjective, but roughly we can state that the price range lies around:

  • 65k euro until 95k for the convertible
  • 45k euro until 75k euro for the pickup
  • 45k euro until 70k for the Baja

All prices are indicative and exclusive of VAT and other duties or taxes.

What is mandatory?

Since the Valiance pickup is a creation of Heritage Customs we always supply the Defenders with a selection of our wheels, painted parts and our interior and exterior decal packs.

SOURCING

It all starts with the Defender 90 itself We can source this for you, or you can bring your own. If we source the car for you, automatically the first available slot will be reserved, otherwise we ask for a deposit for the desired slot.

PRE PRODUCTION

The Valiance convertible is a semi coach built project and this means you can decide how it should look. We offer carchitecture as a service and we will make sure that your dream car is being build based on your personal demands and wishes.

PRODUCTION

This unique project takes a lot of time, sweat, tears and smiles. Some of the work is mentioned below:

  • complete disassembly donor car
  • measuring donor Defender
  • cutting the donor car + reinforcements body with a custom roll cage
  • coachbuilding new body and hood mechanism
  • (re-)painting of the part or full body
  • upholstering new bespoke interior
  • fitting the Heritage Customs wheels and accessories

POST PRODUCTION

After all the work has been done, we take several actions for the finishing touch:

  • testing and test mileage
  • photoshoot
  • polish and treatment
  • handling logistics and TUV
  • final payment and hand over

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